Why
We See the Problem and Know the Solution
The persistent gap between reading science and reading outcomes isn't just a knowledge problem, it's a systems problem.
We ensure literacy is accessible to all through local champions, peer communities, and data intelligence, we remove systemic barriers to make prevention possible and impact sustainable.

Why
The persistent gap between reading science and reading outcomes isn't just a knowledge problem, it's a systems problem.
Mission
We ensure literacy as a universal civil right by designing sustainable systems where success is accessible to all.
Through local champions, peer communities and human and data intelligence, we remove systemic barriers to make prevention possible and impact sustainable.
Vision
Create sustainable school-based reading systems so that every child is able to read proficiently at a young age.

Co-Founder & CEO
Brings scale operational, strategic leadership and intense devotion to the team. As the former CEO and Chairman of Rosetta Stone, John oversaw the team that led the growth and modernization of Lexia Learning, transforming it from a niche provider into the leader in K-12 literacy software in the United States. With over three decades of experience spanning Wall Street, to start-ups to high-growth EdTech, John ensures that our business has the structure, support and guidance to achieve its profoundly important mission. John began his career at Goldman, Sachs & Co. where he worked for eighteen years advising companies on their most important strategic challenges and opportunities. In 2006, John joined PEAK6 to become the Co-CEO and then CEO of OptionsHouse, a start-up in the online brokerage space that was ultimately acquired by E*TRADE. John became CEO of the public company Rosetta Stone in 2015 where he helped stabilize the language division and aggressively expand the K-12 literacy business Lexia Learning until the company was sold in 2020. John serves on the boards of a number of for-profit and non-profit organizations.

Co-Founder & Chief Education Officer
Has spent over three decades bridging the gap between cutting-edge literacy research and actual classroom practice. As a leading voice in the Science of Reading movement, Liz has guided national education companies through complex curriculum and assessment transformations and developed state-level assessments and MTSS plans. Her work focuses on the connection of oral and written language and equipping school leaders with the macro-level data and structural frameworks required to sustain district-wide literacy growth. Liz began her 30-year career as a first-grade teacher and school speech-language pathologist (SLP), later serving as Director of Interventions at the Florida Center for Reading Research (FCRR) while earning her PhD at Florida State University. Liz served as an SLP at Massachusetts General Hospital in their Learning Disability Unit. Most recently, Liz spent 15 years as Chief Learning Officer at Lexia and Rosetta Stone. An award-winning communicator and host of the All for Literacy podcast, she is an accomplished author of scholarly journals, book chapters, and state-level assessments who advocates for literacy as a fundamental civil right. Today, Liz helps districts blend the science of reading with implementation science to build sustainable systems for student success.

Senior Education Consultant
Is a premier research authority on how children learn to read and communicate and on how research makes it into everyday school practice. Her work directly influences how educators identify and support students struggling with word reading and language comprehension. Tiffany brings unmatched academic rigor to the team, ensuring that every piece of guidance we provide is firmly rooted in peer-reviewed science and proven clinical methodologies. Tiffany was a certified speech-language pathologist before earning a PhD at the University of Kansas. She began her career at the University of Arizona and continued at the University of Nebraska - Lincoln before becoming a Professor at the MGH Institute of Health Professions and a Research Associate at Harvard Medical School. She has had over 20 years of federally funded research, over 125 peer reviewed publications, and recently established the Center for Translational Research: Implementation Science and Dissemination (cTIDE). She is a Fellow of the American Speech Language Hearing Association and the Research Institute for Implementation Science in Education as well as a previously elected board member of the Society for the Scientific Studies of Reading.

Chief Engineer & Data Scientist
Leads the technical engine of the company, translating systemic literacy workflows into elegant, intuitive software. With a deep background in advanced data modeling, signal processing, and enterprise-grade software engineering, Calvin specializes in building secure digital spaces that process complex district diagnostics smoothly and beautifully. His technical vision ensures our platform remains entirely objective, lightning-fast, and deeply useful for both educators and administrators on the ground. Calvin began his career researching the neurologic and cognitive basis of language acquisition and decision making. After moving into industry, he worked across a range of fields to translate basic research in neuroscience, psychology, and other sciences into practice using machine learning and AI. He has consulted for or led engineering teams at prominent companies, universities, and startups, including SoftBank-funded Embark Veterinary, MIT/AFFOA, Boston University, MGH, Nike, and Ahold Delhaize.

Lead AI Engineer
Helps drive our artificial intelligence strategy, engineering the semantic models that allow our platform to analyze systemic literacy structures at scale. A specialist in bridging the gap between natural language processing and complex database systems, Kevin excels at building secure, intelligent data pipelines that extract meaningful insights from unstructured education diagnostics. His vision ensures that our platform's AI functions strictly as an objective, highly precise diagnostic engine, shielded from vendor bias and optimized exclusively for complex, district-wide system evaluation.
This framework posits that sustainable literacy outcomes require the multiplicative integration of the Science of Reading and Implementation Science. We review the evidence base for this framework, describe ten components of school-based reading systems that influence outcomes, organized around two domains, Science of Reading (Knowledge) and Implementation Science (Systems), and operationalize both toward school-based literacy reform.
Two-thirds of children in the U.S. currently cannot read proficiently - a systemic failure that has persisted for decades. Upstream Literacy bridges the critical gap between the Science of Reading (knowledge) and Implementation Science (systems). Even districts with evidence-based curricula often struggle to see results because they lack the necessary infrastructure; we help you move from constant, costly cycles of remediation to building a sustainable system where success is accessible to every student.
Unlike traditional consulting firms that can be slow and prohibitively expensive, we provide a program-agnostic "health check" of your entire literacy system. Because we are independent, you receive objective, unvarnished guidance focused solely on your district's unique needs rather than a specific product. We leverage our proprietary G.E.A.R.S.™ survey and the Simple View of Outcomes - Literacy model (Hogan, Brooke, Patton Terry, 2026) to identify high-impact changes and stay with you as a long-term partner to ensure those changes stick.
Yes. Our solution is designed to be the most personalized and effective resource available, regardless of your district's size or demographic makeup. We tailor our implementation pathways to your specific "Identify, Match, and Measure" results, ensuring the guidance is relevant to your local context.
Regardless of the size of your team, we know district leaders are often "drowning in data but starving for actionable insights." Upstream Literacy was purpose-built to move you from data administration to empowered action. Our personalized platform puts essential information at your fingertips, making it feel like the way to do everything else better rather than "one more thing" on your plate. For complex challenges, you also have direct access to our Implementation Partners.
We've engineered our onboarding to minimize the manual burden on your staff. Our literacy survey asks only for essential information, and we supplement this by importing additional relevant data ourselves from the best publicly available sources and your past district planning.
We utilize a methodology that does not require - and does not collect - any personally identifiable student information (PII).
Our goal is to deliver elite systems analysis for significantly less than the cost of traditional consulting or standard professional development packages. We use a competitive district-level fee structure with decreasing pricing tiers based on the number of participating schools to ensure the partnership is scalable and sustainable.
We would welcome the opportunity to show you our capabilities. You can book a live, 20-minute personalized demo by providing your contact information through our "Get in Touch" form, and one of our experts will reach out to schedule a walkthrough.
Get in touchWe don't create dependency; we build capacity. Your partnership includes a dedicated Implementation Partner for onboarding and periodic checkpoints, alongside a growing library of videos and materials. Our focus is on cultivating "Local Champions" within your district who can drive internal growth long-term while leveraging ongoing access to our data, recommendations and expertise.
The most effective starting point is a brief introductory call. This allows us to understand your specific systemic challenges and walk you through how our implementation science framework can transform your literacy outcomes.
Contact usNo. Our team is here to support strong practices without asking your school to adhere dogmatically to a single rigid model. We'll work with you to customize and tailor the approach to your school's specific needs, workflows, and goals so it fits naturally into the way your community already works.